There are a multitude of ways to promote and market your content. There is just as much data available showing what your admirers and audience have a taste for. One things for sure, there’s no better way to pique someone’s interest into visiting your blog or buying your book than social interactions. In my experience when you make a personal connection with someone, no matter how brief, they’re more than likely going to lend you their ear. Here’s the question, once you’ve got their attention… what are you going to do with it?
A business card can be a conversation piece if you play your cards right. But, if you’re not careful, your business card can turn someone off or simply end up in the trash. Good luck getting them to add you on social media and be an engaged follower. Or visiting your blog and maybe sharing a post they like. I’ve swiped on enough ladies bio’s on bumble in my day to know people don’t want you to waste their time.
How does your card feel? Is it too busy or can they digest the information on your card? If you thought for one second they weren’t going to flip that card over you’re sadly mistaken. You’ve got about 3 seconds from the moment they grab the card to introduce yourself, what you do, how they can view your art, and how to contact you. It’s how personal you made the interaction that will determine whether they even bother looking you up.
Let me tell you how it all popped down. I had just published my first book. I needed to tell people about it and I felt a business card was a good way to give someone a “reminder” of our converse and a nudge to act on their intrigue and at least look it up. I felt it was my duty to provide the verbiage in an excerpt or preview to persuade you further. But that card? It had to feel such a way that you rubbed it with your fingers. It had to grab your attention and spell out the title, a title I felt would stick in your brain like the summers hottest song.
I researched a ton articles from reputable sources like forbes and watched my share of youtube videos on what a good business card could and should accomplish but I had no clue where to go. Office Depot? Kinkos? The only problem with online is you have to trust it will show up looking the way you designed it, not to mention you have to have it shipped to you. I’m a people person, oftentimes I prefer working with people face to face particularly when I’m spending money. I went with Office Depot. The cards came out great but the experience left a bad taste in my mouth. What’s worse, because of the customizations, I had to have my cards made at the warehouse and shipped anyway.
Then a friend of mines suggested I give vistaprint a shot. Friends, let me tell you… the promotions, the variety, the control at my fingertips; if I’m going to wait for my cards, I’m going to craft them myself. I admit, my first cards on vistaprint were iight. But my portfolio then was not as established as it is now. This time around I have my website & my permanent social media accounts all synced by my brand name (405mentality) on my card. The colors on my card are congruent with the colors in the theme used for the website view on my page. How does your card look? Do you find that a social interaction ending in an exchange of business cards results in more engaged and prolonged correspondence? I do. Hit my line in the comments, show me your business cards people 🗣👀😎